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We analyse your product and market
to propose an optimised commercial strategy for market entrance and growth in Asia.
Building a commercial strategy in Asia often requires to re-think the way to do business. Asia offers unique opportunities thanks to a high growth environment and a huge potential in various industries. However, a very specific positioning is necessary in order to set oneself apart: Customer reference, sales channel, product selling points, price positioning, purchase process … are all culturally sensitive.
Our team has an extensive knowledge of the local industry environment and business practises in Asia. We are helping our customers to understand the key local market requirements, adapt their product positioning, and select the best sales strategy.
Jinshang has organised target customer visits in Taiwan and issued proposal for Asia business development strategy.
Jinshang has carried out target customer visits in China and Taiwan, participated in technical seminars and issued business strategy proposal for a new process equipment solution.
Jinshang has participated in technical seminars in Malaysia and China to investigate market potential for a next-generation metrology solution.
Jinshang has identified a new market for mobile phone lens quality control and confirmed its potential with target customer visits in Taiwan, Korea and China.
We drive, manage and execute your sales and marketing plan
to start and grow your business in Asia.
Business development requires a constant and time-consuming effort to generate maximum sales opportunity and transform them into sales revenue. In Asia, customer relationship management, sales negotiation process, speed of action, communication gap, and much more business-critical issues are all very specific and extremely different from the common practice in other parts of world. Managing these processes adequately are the most important factor of success for your local business.
Jinshang extensive local business experience, as well as its network of partners all around Asia, helps you to set-up, manage and follow-up a sales and marketing process well adapted to the local customs. Our qualified local staff have the capability to become your remote marketing, sales and support expert in Asia. This allows you to save that effort and avoid critical mistakes, so you can concentrate on your core business and operations.
Jinshang has managed marketing and sales in Asia, developing a network of distributors in Taiwan, China, Korea, Japan, Singapore and India.
Jinshang has managed technical marketing, key account management and customer demo for a new generation process equipment.
Jinshang has developed business, reshuffled and managed the sales network in China, Korea and Japan.
Jinshang has managed sales and marketing, reshuffled and managed the sales network in Taiwan and China.
Jinshang have managed the specification, negotiation and secured the sales order for a nuclear research accelerator project in Korea.
Jinshang has managed distributors and provided product demo and service support for customers in China, Taiwan, Korea, Japan and Singapore.
We find, establish and manage your local staff and entity
to implement an efficient customer-focused organization.
Localisation is necessary to sustain and further grow your business. It allows to offer a closer and better quality of support to your customers. In Asia, customer service is often more critical than the product quality itself: An excellent support is far more important to generate recurring business than an excellent product is with an average support. Talent hiring is necessary to allow building the right team and organisation locally, and this can become a big challenge, given the shortage of skilled and experienced resources in high-growth industry sectors.
Jinshang provides customised solutions that allow you to set-up a local structure in the most efficient manner. Our extensive network in several countries and industries allow us to select best fit structure and candidates to hire for your local entity. We can also manage the staff locally and ensure administration services so that you can stay focused on your main operations.
Jinshang has set-up and managed a regional subsidiary in Singapore, hired and managed sales, administration and service staff for customer support around Asia.
Jinshang has hired and provided HR services for sales & support staff in Taiwan to cover customers all around Asia.
Jinshang has hired a senior engineer in Taiwan for sales and support to key accounts in Greater China area.
Jinshang has been a sales and service distributor for innovative metrology solutions in Taiwan and Asia.
Jinshang has hired a senior sales manager in Taiwan to develop sales of innovative metrology solutions around Asia.
Jinshang has opened a Representative office in Taiwan, hired and provided administrative services for local sales, application and technical support staff.
We look for local partners and investors
to transform your local or corporate business to a larger scale.
Growing and localising your business in Asia shall bring some more opportunities to expand further. Synergies with local industrial players and specific strategies of local investors, may help transform your company or local structure into a bigger industrial player and make you benefit from larger market opportunities.
Jinshang knowledge of the key local industrial and financial players allows to maximise your chances for a motivated, well adapted and high potential value partner.
Jinshang has searched for potential partners and investors to support development of next generation equipment.